Alicia Cocchi is the social video director at The San Francisco Standard, making local news feel less like homework — and more like something you actually watch.
I lead social video at The Standard, turning news, events, and niche scenes into something worth watching.
My Background
I run social video at The Standard and thinks a lot about why you stopped scrolling — or didn’t.
I lead the newsroom’s push into video storytelling, turning reporting into fast, watchable formats built for real life (read: your phone, your commute, your attention span). My work spans daily news, street-level explainers, and culture videos that capture San Francisco as it actually feels — not just how it’s reported.
Before The Standard, I was a senior social media manager and video producer at WIRED, working across video and platform strategy with talent spanning tech, culture, and business. I started in local news at KRON4, where I produced live shows and video — and earned three Emmy nominations along the way.
I graduated from San Francisco State University with a degree in industrial arts and is currently pursuing a Master of Arts in Film and Media Studies at Arizona State University.
I live in a West Oakland loft with my boyfriend and my bulldog, Maui, who has strong opinions about camera time.
