The Standard Staff

What did San Francisco search for on Google in 2023? The top 25 searches cover a wide range of topics—from the local to the international. Searches reveal interesting details about what is on the minds of people in a certain city or region. You might be surprised to see which sports figures were of keen interest to people here, and even what languages people were searching in.

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<p>What did San Francisco search for on Google in 2023? The top 25 searches cover a wide range of topics—from the local to the international. Searches reveal interesting details about what is on the minds of people in a certain city or region. You might be surprised to see which sports figures were of keen interest to people here, and even what languages people were searching in. </p>

Below, take a look at San Francisco&#8217;s queries, beginning with the most-searched terms at the top.

<p>Below, take a look at San Francisco's queries, beginning with the most-searched terms at the top.</p>

<p>Below, take a look at San Francisco&#8217;s queries, beginning with the most-searched terms at the top.</p>


<h2 class="wp-block-heading" id="h-chatgpt">ChatGPT</h2>


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<h2 class="wp-block-heading" id="h-chatgpt">ChatGPT</h2>

Standing for Chat Generative Pre-trained Transformer, <a href="https://sfstandard.com/search/?query=chatgpt">ChatGPT</a> was launched by OpenAI on Nov. 30, 2022. ChatGPT kicked off an artificial intelligence awakening that continues to have plenty of steam heading into 2024. The second most popular search was the same— except with a space between &#8220;Chat&#8221; and &#8220;GPT.&#8221; Nationally, “ChatGPT” and “Chat GPT” were also the top two searches.&nbsp;

<p>Standing for Chat Generative Pre-trained Transformer, <a href="https://sfstandard.com/search/?query=chatgpt">ChatGPT</a> was launched by OpenAI on Nov. 30, 2022. ChatGPT kicked off an artificial intelligence awakening that continues to have plenty of steam heading into 2024. The second most popular search was the same— except with a space between "Chat" and "GPT." Nationally, “ChatGPT” and “Chat GPT” were also the top two searches.&nbsp;</p>

<p>Standing for Chat Generative Pre-trained Transformer, <a href="https://sfstandard.com/search/?query=chatgpt">ChatGPT</a> was launched by OpenAI on Nov. 30, 2022. ChatGPT kicked off an artificial intelligence awakening that continues to have plenty of steam heading into 2024. The second most popular search was the same— except with a space between &#8220;Chat&#8221; and &#8220;GPT.&#8221; Nationally, “ChatGPT” and “Chat GPT” were also the top two searches.&nbsp;</p>

<strong>READ MORE: <a href="https://sfstandard.com/2023/11/14/multion-ai-assistant-california-driving-test/">An AI Assistant Passed the California Driving Test. Here’s How</a></strong>

An AI assistant just passed the California driving test. Here&#8217;s how

<p><strong>READ MORE: <a href="https://sfstandard.com/2023/11/14/multion-ai-assistant-california-driving-test/">An AI Assistant Passed the California Driving Test. Here’s How</a></strong></p>


<h2 class="wp-block-heading" id="h-damar-hamlin">Damar Hamlin</h2>


On Jan. 2, 2023, Buffalo Bills safety Damar Hamlin went into cardiac arrest after making a tackle on Cincinnati Bengals wide receiver Tee Higgins. The event took place on Monday Night Football and led to the game being canceled and not continued by the NFL.&nbsp;

<p>On Jan. 2, 2023, Buffalo Bills safety Damar Hamlin went into cardiac arrest after making a tackle on Cincinnati Bengals wide receiver Tee Higgins. The event took place on Monday Night Football and led to the game being canceled and not continued by the NFL.&nbsp;</p>

First going live in September 2022, Temu gained popularity in 2023 as a marketplace consumers can get heavily-discounted goods directly from China.

<p>First going live in September 2022, Temu gained popularity in 2023 as a marketplace consumers can get heavily-discounted goods directly from China.</p>


<h2 class="wp-block-heading" id="h-barbie-movie">Barbie Movie</h2>


Released on July 21, <a href="https://sfstandard.com/2023/10/28/san-francisco-barbie-movie-greta-gerwig-oracle-park/">the <em>Barbie</em> movie</a>—starring Margot Robbie, Ryan Gosling and more—has made more than $1.25 billion worldwide.

Costumed ‘Barbie’ movie fans packed San Francisco’s Oracle Park for screening

<p>Released on July 21, <a href="https://sfstandard.com/2023/10/28/san-francisco-barbie-movie-greta-gerwig-oracle-park/">the <em>Barbie</em> movie</a>—starring Margot Robbie, Ryan Gosling and more—has made more than $1.25 billion worldwide.</p>

A screening of this year's hit movie "Barbie" is set for Oracle Park this upcoming Halloween weekend, with tickets going on sale Monday.


<figure class="wp-block-image size-large"><img src="https://content.sfstandard.com/wp-content/uploads/2023/10/FireShot-Capture-055-BARBIE-MOVIE-NIGHT-AT-ORACLE-PARK-San-Francisco-Giants-www.mlb_.com_.jpg?w=1856" alt="A screening of this year's hit movie &quot;Barbie&quot; is set for Oracle Park this upcoming Halloween weekend, with tickets going on sale Monday." class="wp-image-211350"/><figcaption class="wp-element-caption">A preview of a screening of this year&#8217;s hit movie <em>Barbie</em> at Oracle Park.</figcaption></figure>


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<figure class="wp-block-image size-large"><img src="https://content.sfstandard.com/wp-content/uploads/2023/10/FireShot-Capture-055-BARBIE-MOVIE-NIGHT-AT-ORACLE-PARK-San-Francisco-Giants-www.mlb_.com_.jpg?w=1856" alt="A screening of this year's hit movie &quot;Barbie&quot; is set for Oracle Park this upcoming Halloween weekend, with tickets going on sale Monday." class="wp-image-211350"/><figcaption class="wp-element-caption">A preview of a screening of this year's hit movie <em>Barbie</em> at Oracle Park.</figcaption></figure>

<figure class="wp-block-image size-large"><img src="https://content.sfstandard.com/wp-content/uploads/2023/10/FireShot-Capture-055-BARBIE-MOVIE-NIGHT-AT-ORACLE-PARK-San-Francisco-Giants-www.mlb_.com_.jpg?w=1856" alt="A screening of this year's hit movie &quot;Barbie&quot; is set for Oracle Park this upcoming Halloween weekend, with tickets going on sale Monday." class="wp-image-211350"/><figcaption class="wp-element-caption">A preview of a screening of this year&#8217;s hit movie <em>Barbie</em> at Oracle Park.</figcaption></figure>


<h2 class="wp-block-heading" id="h-inter-miami">Inter Miami</h2>


On July 15, soccer superstar Lionel Messi signed with Inter Miami CF of Major League Soccer.&nbsp;

<p>On July 15, soccer superstar Lionel Messi signed with Inter Miami CF of Major League Soccer.&nbsp;</p>


<h2 class="wp-block-heading" id="h-weather-10-days">Weather 10 Days</h2>


In San Francisco, and around the United States, <a href="https://sfstandard.com/search/?query=weather">the weather</a> is one of the most popular things people search for on Google.

<p>In San Francisco, and around the United States, <a href="https://sfstandard.com/search/?query=weather">the weather</a> is one of the most popular things people search for on Google.</p>


<h2 class="wp-block-heading" id="h-openai">OpenAI</h2>


<a href="https://sfstandard.com/search/?query=openai">San Francisco’s OpenAI</a>, the company behind <a href="https://sfstandard.com/search/?query=chatgpt">ChatGPT</a>, made waves early in the year with their product and late in the year for drama involving CEO Sam Altman.

<p><a href="https://sfstandard.com/search/?query=openai">San Francisco’s OpenAI</a>, the company behind <a href="https://sfstandard.com/search/?query=chatgpt">ChatGPT</a>, made waves early in the year with their product and late in the year for drama involving CEO Sam Altman.</p>

OpenAI CEO Sam Altman speaks before a Senate Judiciary Subcommittee on Privacy, Technology and the Law hearing on artificial intelligence, Tuesday, May 16, 2023, on Capitol Hill in Washington.


<figure class="wp-block-image size-large"><img src="https://content.sfstandard.com/wp-content/uploads/2023/07/AP23136597225663.jpg?w=2500" alt="A man in a suit speaks at a hearing, people behind him, &quot;Mr. Samuel Altman&quot; sign in front. " class="wp-image-181699"/><figcaption class="wp-element-caption">OpenAI CEO Sam Altman speaks before a hearing of the Senate Judiciary Subcommittee on Privacy, Technology and the Law in May.</figcaption></figure>



<h2 class="wp-block-heading" id="h-high-wind-warning">High Wind Warning</h2>


Another weather-related search, <a href="https://sfstandard.com/search/?query=winds">high winds</a> bring storms and can quickly spread wildfires.&nbsp;

<p>Another weather-related search, <a href="https://sfstandard.com/search/?query=winds">high winds</a> bring storms and can quickly spread wildfires.&nbsp;</p>


<h2 class="wp-block-heading" id="h-character-ai">Character AI</h2>


Character AI is a chatbot service that allows user to create characters with unique personalities. The mobile app was downloaded more than 1.5 million time in the first week following its release.&nbsp;

<p>Character AI is a chatbot service that allows user to create characters with unique personalities. The mobile app was downloaded more than 1.5 million time in the first week following its release.&nbsp;</p>

Based on the video game by the same name, <a href="https://sfstandard.com/2023/03/14/cordyceps-is-real-and-you-can-buy-it-in-chinatown-for-a-price/"><em>The Last of Us</em>,</a> starring Pedro Pascal and Bella Ramsey, was a hit series for HBO in 2023.

Cordyceps is real, and you can buy it in Chinatown—for a price

<p>Based on the video game by the same name, <a href="https://sfstandard.com/2023/03/14/cordyceps-is-real-and-you-can-buy-it-in-chinatown-for-a-price/"><em>The Last of Us</em>,</a> starring Pedro Pascal and Bella Ramsey, was a hit series for HBO in 2023.</p>

<strong>READ MORE: <a href="https://sfstandard.com/2023/03/14/cordyceps-is-real-and-you-can-buy-it-in-chinatown-for-a-price/">Cordyceps Is Real, and You Can Buy It in Chinatown—for a Price</a></strong>

<p><strong>READ MORE: <a href="https://sfstandard.com/2023/03/14/cordyceps-is-real-and-you-can-buy-it-in-chinatown-for-a-price/">Cordyceps Is Real, and You Can Buy It in Chinatown—for a Price</a></strong></p>


<h2 class="wp-block-heading" id="h-connections">Connections</h2>


Like Wordle, Connections is a popular puzzle game from The New York Times.

<p>Like Wordle, Connections is a popular puzzle game from The New York Times.</p>


<h2 class="wp-block-heading" id="h-vivek-ramaswamy">Vivek Ramaswamy</h2>


The 38-year-old Ramaswamy is a candidate for the Republican Party nomination in the 2024 presidential election.

<p>The 38-year-old Ramaswamy is a candidate for the Republican Party nomination in the 2024 presidential election.</p>


<h2 class="wp-block-heading" id="h-frc-stock">FRC Stock</h2>


<a href="https://sfstandard.com/search/?query=%22first%20republic%20bank%22">First Republic Bank</a>, based in San Francisco, was among the banks that collapsed in March.

<p><a href="https://sfstandard.com/search/?query=%22first%20republic%20bank%22">First Republic Bank</a>, based in San Francisco, was among the banks that collapsed in March.</p>

People walk by the First Republic Bank headquarters on March 13, 2023 in San Francisco, Calif. First Republic shares lost over 60 percent on Monday even after regulators took actions Sunday evening to backstop all depositors in failed Silicon Valley Bank and Signature Bank and offer additional funding to other troubled institutions. | Justin Sullivan/Getty Images


<figure class="wp-block-image size-large"><img src="https://content.sfstandard.com/wp-content/uploads/2023/03/First-Republic-scaled.jpg?w=2500" alt="Two people walk past a First Republic Bank branch, carrying food containers. The bank's sign and FDIC logo are visible." class="wp-image-137883"/><figcaption class="wp-element-caption">People walk by the First Republic Bank headquarters on March 13 in San Francisco. | Justin Sullivan/Getty Images</figcaption></figure>



<h2 class="wp-block-heading" id="h-precio-del-dolar-hoy-en-mexico">Precio Del Dólar Hoy en México</h2>


The 15th-most popular search in the San Francisco area was “Precio del dolar hoy en Mexico”—which translated to English means “price of the dollar today in Mexico.”

<p>The 15th-most popular search in the San Francisco area was “Precio del dolar hoy en Mexico”—which translated to English means “price of the dollar today in Mexico.”</p>


<h2 class="wp-block-heading" id="h-zipair">Zipair</h2>


On June 2, Zipair, the low-cost arm of Japan Airlines, announced service to San Francisco International Airport.

<p>On June 2, Zipair, the low-cost arm of Japan Airlines, announced service to San Francisco International Airport.</p>


<h2 class="wp-block-heading" id="h-israel">Israel</h2>


Following an attack on Israel by Hamas on Oct. 7, <a href="https://sfstandard.com/search/?query=israel">Israel, Palestine and the Gaza Strip</a> have remained of heightened interest across San Francisco and the United States.

<p>Following an attack on Israel by Hamas on Oct. 7, <a href="https://sfstandard.com/search/?query=israel">Israel, Palestine and the Gaza Strip</a> have remained of heightened interest across San Francisco and the United States.</p>


<h2 class="wp-block-heading" id="h-taylor-swift">Taylor Swift</h2>


<a href="https://sfstandard.com/search/?query=%22taylor%20swift%22">Taylor Swift’s tour</a> was a hot topic all of 2023, and her romance with Kansas City Chiefs tight end Travis Kelce has put the superstar singer in front of a completely new NFL demographic.

<p><a href="https://sfstandard.com/search/?query=%22taylor%20swift%22">Taylor Swift’s tour</a> was a hot topic all of 2023, and her romance with Kansas City Chiefs tight end Travis Kelce has put the superstar singer in front of a completely new NFL demographic.</p>

SANTA CLARA, CALIFORNIA - JULY 28: EDITORIAL USE ONLY Taylor Swift performs onstage during Taylor Swift | The Eras Tour at Levi's Stadium on July 28, 2023 in Santa Clara, California. (Photo by Jeff Kravitz/TAS23/Getty Images for TAS Rights Management )


<figure class="wp-block-image size-large"><img src="https://content.sfstandard.com/wp-content/uploads/2023/07/GettyImages-1578296977.jpg?w=2500" alt="A singer on stage with dancers; a large screen showing the artist singing in a field." class="wp-image-186422"/><figcaption class="wp-element-caption">Taylor Swift performs onstage during Taylor Swift | The Eras Tour at Levi&#8217;s Stadium on July 28 in Santa Clara.</figcaption></figure>


<figure class="wp-block-image size-large"><img src="https://content.sfstandard.com/wp-content/uploads/2023/07/GettyImages-1578296977.jpg?w=2500" alt="A singer on stage with dancers; a large screen showing the artist singing in a field." class="wp-image-186422"/><figcaption class="wp-element-caption">Taylor Swift performs onstage during Taylor Swift | The Eras Tour at Levi's Stadium on July 28 in Santa Clara.</figcaption></figure>

<figure class="wp-block-image size-large"><img src="https://content.sfstandard.com/wp-content/uploads/2023/07/GettyImages-1578296977.jpg?w=2500" alt="A singer on stage with dancers; a large screen showing the artist singing in a field." class="wp-image-186422"/><figcaption class="wp-element-caption">Taylor Swift performs onstage during Taylor Swift | The Eras Tour at Levi&#8217;s Stadium on July 28 in Santa Clara.</figcaption></figure>


<h2 class="wp-block-heading" id="h-lakers">Lakers</h2>


Despite a disappointing 2022-23 NBA season, the Los Angeles Lakers were the second-highest sports-related search in the San Francisco area. (Don&#8217;t tell the Warriors.)

<p>Despite a disappointing 2022-23 NBA season, the Los Angeles Lakers were the second-highest sports-related search in the San Francisco area. (Don't tell the Warriors.) </p>

<p>Despite a disappointing 2022-23 NBA season, the Los Angeles Lakers were the second-highest sports-related search in the San Francisco area. (Don&#8217;t tell the Warriors.) </p>


<h2 class="wp-block-heading" id="h-blooket">Blooket</h2>


Popular in the teaching community, Blooket provides children with math puzzle games that are meant to be more exciting than the traditional curriculum.&nbsp;

<p>Popular in the teaching community, Blooket provides children with math puzzle games that are meant to be more exciting than the traditional curriculum.&nbsp;</p>


<h2 class="wp-block-heading" id="h-dolar-a-peso-mexicano">Dólar a Peso Mexicano</h2>


A different variation of the 15th-most popular search, “dólar a peso Mexicano” means “dollar to Mexican peso” in English.

<p>A different variation of the 15th-most popular search, “dólar a peso Mexicano” means “dollar to Mexican peso” in English.</p>


<h2 class="wp-block-heading" id="h-rihanna">Rihanna</h2>


Rihanna performed at the Super Bowl LVII halftime Show in February, and welcomed her second son with rapper ASAP Rocky in August.

<p>Rihanna performed at the Super Bowl LVII halftime Show in February, and welcomed her second son with rapper ASAP Rocky in August.</p>


<h2 class="wp-block-heading" id="h-canva">Canva</h2>


Canva is an online graphic design platform based in Australia that continues to gain popularity in the United States.

<p>Canva is an online graphic design platform based in Australia that continues to gain popularity in the United States.</p>


<h2 class="wp-block-heading" id="h-nba-standings">NBA Standings</h2>


With the Golden State Warriors and Sacramento Kings nearby, the NBA standings were of interest to people in San Francisco throughout 2023.

<p>With the Golden State Warriors and Sacramento Kings nearby, the NBA standings were of interest to people in San Francisco throughout 2023.</p>


<h2 class="wp-block-heading" id="h-earthquake">Earthquake</h2>


<a href="https://sfstandard.com/search/?query=earthquake">Earthquakes</a> remain a constant in San Francisco and California life as people continue to prepare for <a href="https://sfstandard.com/2023/02/08/how-prepared-is-the-bay-area-for-the-big-one/">the “Big One.”</a>

How prepared is the Bay Area for &#8216;The Big One&#8217;?

<p><a href="https://sfstandard.com/search/?query=earthquake">Earthquakes</a> remain a constant in San Francisco and California life as people continue to prepare for <a href="https://sfstandard.com/2023/02/08/how-prepared-is-the-bay-area-for-the-big-one/">the “Big One.”</a></p>

San Francisco’s top searches of 2023 include OpenAI, Taylor Swift and more

Swifties shattered South Bay public transit ridership records on the first night of the Eras Tour at Levi&#8217;s Stadium.

<p>Swifties shattered South Bay public transit ridership records on the first night of the Eras Tour at Levi's Stadium.</p>

<p>Swifties shattered South Bay public transit ridership records on the first night of the Eras Tour at Levi&#8217;s Stadium.</p>

The Santa Clara Valley Transportation Authority said it tallied close to 25,000 boardings for Taylor Swift’s kickoff Bay Area performance in the concert series, which drew something on the order of 58,000 attendees to the House of 49ers on Friday.

<p>The Santa Clara Valley Transportation Authority said it tallied close to 25,000 boardings for Taylor Swift’s kickoff Bay Area performance in the concert series, which drew something on the order of 58,000 attendees to the House of 49ers on Friday. </p>

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https://twitter.com/VTA/status/1685180953692700673
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">Swifties pouring out of <a href="https://twitter.com/LevisStadium?ref_src=twsrc%5Etfw">@LevisStadium</a> after <a href="https://twitter.com/hashtag/Erastour?src=hash&amp;ref_src=twsrc%5Etfw">#Erastour</a> Friday night concert. Smashing ridership records w/ an estimated 25K boardings. <a href="https://t.co/DUX4tR81GQ">pic.twitter.com/DUX4tR81GQ</a></p>&mdash; VTA (@VTA) <a href="https://twitter.com/VTA/status/1685180953692700673?ref_src=twsrc%5Etfw">July 29, 2023</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

That’s well beyond the VTA’s previous record of 15,000 boardings for the 2015 NHL Winter Classic and more than double the 10,000 passengers who relied on the transit agency to get to Levi’s for the 2016 Super Bowl. &nbsp;

<p>That’s well beyond the VTA’s previous record of 15,000 boardings for the 2015 NHL Winter Classic and more than double the 10,000 passengers who relied on the transit agency to get to Levi’s for the 2016 Super Bowl. &nbsp;</p>

A VTA spokesperson said the agency anticipated the historic turnout after seeing ridership in other jurisdictions triple in some cases and has been preparing for this weekend since spring.

<p>A VTA spokesperson said the agency anticipated the historic turnout after seeing ridership in other jurisdictions triple in some cases and has been preparing for this weekend since spring. </p>

VTA says it bolstered capacity for the Eras Tour by 30% while BART is also running extra trains for Swift&#8217;s two-night foray into the Bay Area, which continues tonight with another sold-out show at Levi&#8217;s Stadium.

<p>VTA says it bolstered capacity for the Eras Tour by 30% while BART is also running extra trains for Swift's two-night foray into the Bay Area, which continues tonight with another sold-out show at Levi's Stadium.</p>

<p>VTA says it bolstered capacity for the Eras Tour by 30% while BART is also running extra trains for Swift&#8217;s two-night foray into the Bay Area, which continues tonight with another sold-out show at Levi&#8217;s Stadium.</p>

<strong>READ MORE: </strong><a href="https://sfstandard.com/2023/07/29/photos-taylor-swifts-curfew-breaking-1st-night-at-levis-stadium/">Taylor&#8217;s Swift&#8217;s Curfew-Breaking First Night at Levi&#8217;s Stadium</a>

Photos: Taylor Swift&#8217;s curfew-breaking first night at Levi&#8217;s Stadium

<p><strong>READ MORE: </strong><a href="https://sfstandard.com/2023/07/29/photos-taylor-swifts-curfew-breaking-1st-night-at-levis-stadium/">Taylor's Swift's Curfew-Breaking First Night at Levi's Stadium</a></p>

<p><strong>READ MORE: </strong><a href="https://sfstandard.com/2023/07/29/photos-taylor-swifts-curfew-breaking-1st-night-at-levis-stadium/">Taylor&#8217;s Swift&#8217;s Curfew-Breaking First Night at Levi&#8217;s Stadium</a></p>

Despite the historic crowds descending on the South Bay city that christened itself &#8220;Swiftie Clara&#8221; for the weekend, Santa Clara police Lt. Phan Cuong said his department made just three arrests Friday night.

<p>Despite the historic crowds descending on the South Bay city that christened itself "Swiftie Clara" for the weekend, Santa Clara police Lt. Phan Cuong said his department made just three arrests Friday night.</p>

<p>Despite the historic crowds descending on the South Bay city that christened itself &#8220;Swiftie Clara&#8221; for the weekend, Santa Clara police Lt. Phan Cuong said his department made just three arrests Friday night.</p>

&#8220;The fans were amazing last night,&#8221; Cuong told The Standard. &#8220;TS and her fans sang all the songs in unison in the perfect California weather in an amazing venue at Levi’s Stadium. Please don&#8217;t let these minor arrests take away from 57K+ Swifties who made this a peaceful and amazing night for all.&#8221;

<p>"The fans were amazing last night," Cuong told The Standard. "TS and her fans sang all the songs in unison in the perfect California weather in an amazing venue at Levi’s Stadium. Please don't let these minor arrests take away from 57K+ Swifties who made this a peaceful and amazing night for all."</p>

<p>&#8220;The fans were amazing last night,&#8221; Cuong told The Standard. &#8220;TS and her fans sang all the songs in unison in the perfect California weather in an amazing venue at Levi’s Stadium. Please don&#8217;t let these minor arrests take away from 57K+ Swifties who made this a peaceful and amazing night for all.&#8221;</p>

For information about how to get to and from the venue by VTA and BART, click <a href="https://www.vta.org/taylor-swift">here</a> and <a href="https://www.bart.gov/news/articles/2023/news20230720-0">here</a>, respectively.

<p>For information about how to get to and from the venue by VTA and BART, click <a href="https://www.vta.org/taylor-swift">here</a> and <a href="https://www.bart.gov/news/articles/2023/news20230720-0">here</a>, respectively. </p>

Taylor Swift fans smash ridership records for South Bay public transit

Brooke Schultz

It started as a&nbsp;fun project.&nbsp;A white bodysuit emblazoned with&nbsp;Cincinnati Bengals quarterback Jake Browning’s&nbsp;number and initials.

<p>It started as a&nbsp;fun project.&nbsp;A white bodysuit emblazoned with&nbsp;Cincinnati Bengals quarterback Jake Browning’s&nbsp;number and initials.</p>

Taylor Damron had made it for her cousin, Browning’s girlfriend Stephanie Niles, to wear to the Jan. 7 game against the Cleveland Browns. Then, the outfit went viral.

<p>Taylor Damron had made it for her cousin, Browning’s girlfriend Stephanie Niles, to wear to the Jan. 7 game against the Cleveland Browns. Then, the outfit went viral.</p>

“The next day, I woke up, and the world had kind of fallen in my lap,” Damron, 29, says.

<p>“The next day, I woke up, and the world had kind of fallen in my lap,” Damron, 29, says.</p>

Damron’s design rocketing to internet fame is just one story of how women’s fan apparel has found itself in the spotlight. Just a few days later, Taylor Swift would&nbsp;don a red puffer jacket&nbsp;with boyfriend and Kansas City Chiefs’ tight end&nbsp;Travis Kelce’s&nbsp;number for his game against the Miami Dolphins. Within a month,&nbsp;that jacket&#8217;s designer, Kristin Juszczyk,&nbsp;would score an NFL licensing deal.

<p>Damron’s design rocketing to internet fame is just one story of how women’s fan apparel has found itself in the spotlight. Just a few days later, Taylor Swift would&nbsp;don a red puffer jacket&nbsp;with boyfriend and Kansas City Chiefs’ tight end&nbsp;Travis Kelce’s&nbsp;number for his game against the Miami Dolphins. Within a month,&nbsp;that jacket's designer, Kristin Juszczyk,&nbsp;would score an NFL licensing deal.</p>

<p>Damron’s design rocketing to internet fame is just one story of how women’s fan apparel has found itself in the spotlight. Just a few days later, Taylor Swift would&nbsp;don a red puffer jacket&nbsp;with boyfriend and Kansas City Chiefs’ tight end&nbsp;Travis Kelce’s&nbsp;number for his game against the Miami Dolphins. Within a month,&nbsp;that jacket&#8217;s designer, Kristin Juszczyk,&nbsp;would score an NFL licensing deal.</p>

Taylor Swift wears a Kansas City Chiefs tight end Travis Kelce puffer jacket, designed by Kristin Juszczyk, as she arrives before an NFL wild-card playoff football game between the Chiefs and the Miami Dolphins, Saturday, Jan. 13, 2024, in Kansas City.


<figure class="wp-block-image size-large"><img src="https://content.sfstandard.com/wp-content/uploads/2024/02/ap24046634707732.jpg?w=2500" alt="Taylor Swift" class="wp-image-250272"/><figcaption class="wp-element-caption">Taylor Swift wears a Kansas City Chiefs tight end Travis Kelce puffer jacket, designed by Kristin Juszczyk, as she arrives before an NFL wild-card playoff football game between the Chiefs and the Miami Dolphins, Saturday, Jan. 13, 2024, in Kansas City.</figcaption></figure>


These meteoric success stories have illustrated the potency of a market for women’s sports apparel that merges fashion and fan culture. They have also highlighted how hard it is for smaller, independent creators to break into the business—especially Black designers, who popularized and innovated sportswear-as-womenswear two decades ago.

<p>These meteoric success stories have illustrated the potency of a market for women’s sports apparel that merges fashion and fan culture. They have also highlighted how hard it is for smaller, independent creators to break into the business—especially Black designers, who popularized and innovated sportswear-as-womenswear two decades ago.</p>

Before Swift catapulted Juszczyk’s clothes to a new level of attention, the 29-year-old designer built a following online by repurposing jerseys into more high-fashion pieces—corsets, suits, skirts—for herself as she attended San Francisco 49ers games to support her husband, fullback&nbsp;Kyle Juszczyk.&nbsp;Her&nbsp;NFL chic couture&nbsp;has spread to other players’ partners and supporters across the league, including&nbsp;Simone Biles,&nbsp;Taylor Lautner and&nbsp;Brittany Mahomes.

<p>Before Swift catapulted Juszczyk’s clothes to a new level of attention, the 29-year-old designer built a following online by repurposing jerseys into more high-fashion pieces—corsets, suits, skirts—for herself as she attended San Francisco 49ers games to support her husband, fullback&nbsp;Kyle Juszczyk.&nbsp;Her&nbsp;NFL chic couture&nbsp;has spread to other players’ partners and supporters across the league, including&nbsp;Simone Biles,&nbsp;Taylor Lautner and&nbsp;Brittany Mahomes.</p>

Before Juszczyk sent Swift and Mahomes jackets for the Jan. 13 game, she had about 100,000 followers, according to Social Blade. Within a month, she had more than 1 million.

<p>Before Juszczyk sent Swift and Mahomes jackets for the Jan. 13 game, she had about 100,000 followers, according to Social Blade. Within a month, she had more than 1 million.</p>

With her official license in hand, Juszczyk designed puffer vests commemorating&nbsp;Super Bowl LVIII,&nbsp;sported by celebrities. One such vest sold for $75,000, with proceeds going to the National Breast Cancer Foundation. Juszczyk herself wore a jacket stitched from jerseys, an ode to her husband&#8217;s football career, for the big game.

<p>With her official license in hand, Juszczyk designed puffer vests commemorating&nbsp;Super Bowl LVIII,&nbsp;sported by celebrities. One such vest sold for $75,000, with proceeds going to the National Breast Cancer Foundation. Juszczyk herself wore a jacket stitched from jerseys, an ode to her husband's football career, for the big game.</p>

<p>With her official license in hand, Juszczyk designed puffer vests commemorating&nbsp;Super Bowl LVIII,&nbsp;sported by celebrities. One such vest sold for $75,000, with proceeds going to the National Breast Cancer Foundation. Juszczyk herself wore a jacket stitched from jerseys, an ode to her husband&#8217;s football career, for the big game.</p>

Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk, wears her custom jacket before the NFL Super Bowl 58 football game against the Kansas City Chiefs, Sunday, Feb. 11, 2024, in Las Vegas. 


<figure class="wp-block-image size-large"><img src="https://content.sfstandard.com/wp-content/uploads/2024/02/ap24046641533126.jpg?w=1667" alt="Kristin Juszczyk" class="wp-image-250270"/><figcaption class="wp-element-caption">Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk, wears her custom jacket before the NFL Super Bowl 58 football game against the Kansas City Chiefs, Sunday, Feb. 11, 2024, in Las Vegas. </figcaption></figure>


While players’ wives and girlfriends have long represented their partners with custom designs, adopting team colors, logos and numbers, the interplay of fashion and gameday apparel was energized in the ’90s and early aughts, when Black artists were “pushing the needle of what was cool and trendy,” says Tayler Adigun, a culture and style writer.

<p>While players’ wives and girlfriends have long represented their partners with custom designs, adopting team colors, logos and numbers, the interplay of fashion and gameday apparel was energized in the ’90s and early aughts, when Black artists were “pushing the needle of what was cool and trendy,” says Tayler Adigun, a culture and style writer.</p>

“A lot of up-and-coming entertainers in the Black sphere maybe had difficulty getting larger names or fashion houses to want to outfit them or costume them for events and award shows and performances, so they kind of had to be a little bit more innovative in their approach,&#8221; Adigun says. “It’s something that was definitely born out of necessity.”

<p>“A lot of up-and-coming entertainers in the Black sphere maybe had difficulty getting larger names or fashion houses to want to outfit them or costume them for events and award shows and performances, so they kind of had to be a little bit more innovative in their approach," Adigun says. “It’s something that was definitely born out of necessity.”</p>

<p>“A lot of up-and-coming entertainers in the Black sphere maybe had difficulty getting larger names or fashion houses to want to outfit them or costume them for events and award shows and performances, so they kind of had to be a little bit more innovative in their approach,&#8221; Adigun says. “It’s something that was definitely born out of necessity.”</p>

It led to a fusion of sportswear, fan merchandise and cutting-edge design, she says. And, of course, iconic looks:&nbsp;Mya’s&nbsp;blue North Carolina jersey dress was one. Then there was&nbsp;Mariah Carey&nbsp;in a floor-length Washington Wizards dress. Carey&#8217;s dress prompted a surge of interest and the NBA increased the designs they had in their NBA4her collection, according to a&nbsp;<a href="https://www.baltimoresun.com/2003/10/26/heroes-numbers-adorn-nifty-dresses/">2003 Baltimore Sun article</a>.

<p>It led to a fusion of sportswear, fan merchandise and cutting-edge design, she says. And, of course, iconic looks:&nbsp;Mya’s&nbsp;blue North Carolina jersey dress was one. Then there was&nbsp;Mariah Carey&nbsp;in a floor-length Washington Wizards dress. Carey's dress prompted a surge of interest and the NBA increased the designs they had in their NBA4her collection, according to a&nbsp;<a href="https://www.baltimoresun.com/2003/10/26/heroes-numbers-adorn-nifty-dresses/">2003 Baltimore Sun article</a>.</p>

<p>It led to a fusion of sportswear, fan merchandise and cutting-edge design, she says. And, of course, iconic looks:&nbsp;Mya’s&nbsp;blue North Carolina jersey dress was one. Then there was&nbsp;Mariah Carey&nbsp;in a floor-length Washington Wizards dress. Carey&#8217;s dress prompted a surge of interest and the NBA increased the designs they had in their NBA4her collection, according to a&nbsp;<a href="https://www.baltimoresun.com/2003/10/26/heroes-numbers-adorn-nifty-dresses/">2003 Baltimore Sun article</a>.</p>

Mariah Carey gets a kiss from Michael Jordan wearing a Washington Wizards Jordan (23) shirt during the halftime show of the 2003 NBA All Star Game in Atlanta Sunday, Feb. 9, 2003.


<figure class="wp-block-image size-large"><img src="https://content.sfstandard.com/wp-content/uploads/2024/02/ap24046676289502.jpg?w=1800" alt="Mariah Carey" class="wp-image-250295"/><figcaption class="wp-element-caption">Mariah Carey gets a kiss from Michael Jordan wearing a Washington Wizards Jordan (23) shirt during the halftime show of the 2003 NBA All Star Game in Atlanta Sunday, Feb. 9, 2003.</figcaption></figure>


When Larena Hoeber began doing research on women and sports, she didn’t set out to study apparel. But women kept bringing up how difficult it was to find something they actually wanted to wear to rep their teams. A decade ago,&nbsp;licensed women&#8217;s merchandise was often made&nbsp;with three key principles: “Pink it, bling it, shrink it,” Hoeber says.

<p>When Larena Hoeber began doing research on women and sports, she didn’t set out to study apparel. But women kept bringing up how difficult it was to find something they actually wanted to wear to rep their teams. A decade ago,&nbsp;licensed women's merchandise was often made&nbsp;with three key principles: “Pink it, bling it, shrink it,” Hoeber says.</p>

<p>When Larena Hoeber began doing research on women and sports, she didn’t set out to study apparel. But women kept bringing up how difficult it was to find something they actually wanted to wear to rep their teams. A decade ago,&nbsp;licensed women&#8217;s merchandise was often made&nbsp;with three key principles: “Pink it, bling it, shrink it,” Hoeber says.</p>

Sports leagues not taking risks on smaller creators is to their own detriment, says Hoeber, a University of Regina professor who has written about women’s sportswear and its perceptions. Smaller designers sometimes understand the market, and women’s varying desires, better.

<p>Sports leagues not taking risks on smaller creators is to their own detriment, says Hoeber, a University of Regina professor who has written about women’s sportswear and its perceptions. Smaller designers sometimes understand the market, and women’s varying desires, better.</p>

“What’s really critical for women, I think, as sports fans, is they want the official logo, like they want it to look like, ‘This is it. I’m supporting my team,’” she adds. “So they want that, but they want it in clothing that matches their style.”

<p>“What’s really critical for women, I think, as sports fans, is they want the official logo, like they want it to look like, ‘This is it. I’m supporting my team,’” she adds. “So they want that, but they want it in clothing that matches their style.”</p>

San Francisco’s top searches of 2023 include OpenAI, Taylor Swift and more

Taylor Swift fans smash ridership records for South Bay public transit

Kristin Juszczyk, the 49ers and Taylor Swift prompt craze for stylish women’s NFL gear

Scenes from Super Bowl 58 opening night with the 49ers and Chiefs

Photos: From 420 to a naked bike ride, this was the most San Francisco day ever

Search Results for: "taylor swift"

San Francisco’s top searches of 2023 include OpenAI, Taylor Swift and more

Taylor Swift fans smash ridership records for South Bay public transit

Kristin Juszczyk, the 49ers and Taylor Swift prompt craze for stylish women’s NFL gear

Scenes from Super Bowl 58 opening night with the 49ers and Chiefs

Photos: From 420 to a naked bike ride, this was the most San Francisco day ever