Singer-songwriter Maggie Rogers will make a surprise appearance at Dreamforce, the Salesforce-hosted tech event that’s drawing some 40,000 attendees to Downtown San Francisco this week.
Rogers, known for her beat-driven indie-pop music, is slated to perform at 2:30 p.m. Thursday at the conference’s “Dreamforest” event space. No other details have been announced at this time.
The singer’s performance will follow Wednesday’s Dreamfest, where the Foo Fighters will take the stage at Chase Center. Both Rogers and the Foo Fighters recently performed at San Francisco’s Outside Lands music and arts festival.
Rogers’ appearance marks a slight departure from Dreamforce’s usual lineup of certified dad-rock bands. Last year, the Red Hot Chili Peppers headlined the three-day data party, while previous guest artists have included Metallica, Fleetwood Mac and U2.
Though Dreamforce is essentially a (non-musical) festival for techies, the conference attracts popular artists to perform in its midweek benefit concert. Proceeds go to the University of California San Francisco’s Benioff Children’s Hospitals.