San Francisco Ballet spokesperson Kate McKinney confirmed the images were made with AI generator Midjourney and said the promotional images were an experimentation with new technology.
San Francisco Ballet spokesperson Kate McKinney confirmed the images were made with AI generator Midjourney and said the promotional images were an experimentation with new technology.
“In the spirit of Bay Area ingenuity, we tried something new,” McKinney told The Standard.
But Imogen Chayes, a Bay Area-based artist who’s worked for Marvel Studios on She-Hulk said that the promotional content SF Ballet put out using AI could have been an opportunity for another artist.
“It’s tragic to me that a creative institution like the SF Ballet, a company that celebrates the traditional arts, would embrace a medium that’s extremely harmful to the art community,” Chayes told The Standard.
Although plenty have hailed the advent of AI-illustration tools, their use continues to be contentious, and few positive reactions could be found in the comments section of the SF Ballet’s Instagram account.