Skip to main content

Joe Montana launches whiskey collection. Here’s where to try it in San Francisco

San Francisco 49ers legend Joe Montana poses with Gold Bar Spirits’ new Joe Montana Whiskey. | Source: Courtesy Nicola Parisi/Gold Bar Whiskey

San Francisco 49ers legend Joe Montana announced he’s joining forces with the Gold Bar Spirits Company on Thursday.

The distillery and the Hall of Fame quarterback will release the Joe Montana Whiskey Collection in September. The whiskey collection was first announced in July in an Instagram post.

The brand is the official whiskey of the 49ers and has previously released a series of 49ers-themed commemorative bottles honoring some of the team’s most memorable moments and players.

“Collaborating with the team at Gold Bar Whiskey to develop this collection has been a fun experience,” said Montana in a press release. “From the unique flavor profiles to the meaningful blend numbers and creative designs, the collection will offer a variety of selections for a gameday beverage, with a twist of nostalgia.”

Known for leading the 49ers to four Super Bowl victories, as well as winning the National Championship for Notre Dame, Montana was named the Super Bowl’s Most Valuable Player three times.

“Gold Bar is made for moments worth celebrating, so it made perfect sense to collaborate with one of the most celebrated championship quarterbacks in the history of the game,” said Gold Bar founder and President Elliott Gillespie.

“I’m looking forward to sharing the whiskey, as well as the experience of Gold Bar’s incredible new Visitor Center here in San Francisco, with fans,” said Montana in a press release.

READ MORE: Joe Montana Sues San Francisco With Neighbors Over Sewage-Damaged Homes

How To Get Joe Montana Whiskey?

Joe Montana poses for a photo with the new Joe Montana Gold Bar Whiskey and Vince Lombardi Trophies. | Source: Courtesy Nicola Parisi/Gold Bar Whiskey

The Gold Bar Visitor Center includes a bar and restaurant on Treasure Island in the San Francisco Bay. It officially opens on Sept. 15.

The distillery offers Montana’s signature cocktail, the “Golden Joe,” to enjoy with the scenic views of San Francisco from the bar, which is accessible via a five-minute ferry from Downtown San Francisco or by car over the Bay Bridge.

The commemorative Joe Montana Whiskey Collection will also be available in retail stores in September. Blend No. 273 will be exclusive to Northern California for its launch, and the extremely limited Blend No. 117 will be available nationwide later this fall, with upcoming releases available nationwide in the new year.

George Kelly can be reached at