Valentine's Day may be upon us, but some disillusioned daters are ready to give up on love—or at least unload some baggage by cleaning up their digital dating portfolio.
Dating app Dua, which helps folks connect if they're seeking lovers and friends of the same nationality, recently analyzed global search data to figure out which dating apps users desire to delete the most.
Hinge says that it's "designed to be deleted," but Tinder actually takes the top spot for the app users want to delete the most. According to Dua's analysis, an average of 45,000 monthly web searches asked how they could break up with the swipe-right-swipe-left app.
Global searches for "how to delete Tinder" clocked in at about 19,000 queries, and "delete Tinder account" tallied an additional 13,000 more. The authors of this study note that the app's high user base of 80 million contributes to Tinder's high ranking, but the app still only has 3.8 stars on the Apple App store. Ouch!
Next up, UK-based, Badoo, which has 60 million users, garnered 22,000 searches per month on how to say goodbye.
Plenty of Fish ranked third, with 18,100 monthly Google searches related to deletion. "How to delete Plenty of Fish account" was searched 6,900 times per month and "delete Plenty of Fish account" averaged 5,400 searches.
Bumble came in fourth with around 8,400 searches per month on how to finish things, and Happn, an app that helps people find matches with people you've crossed paths with, came in fifth with 6,700 monthly deletion-related searches on average. It would seem, according to Dua's analysis at least, that fewer people are telling Grindr, eHarmony, Match, OkCupid, Hinge, Zoosk and Tantan: "It's not you, it's me."
“Daters are becoming more aware of what they want from not only relationships, but also the apps that enable said relationships," said Dua's founder, Valon Asani, in a release. "This study offers a fascinating insight into which apps are the least favorable among users, and it will be interesting to see if this ranking changes as 2023 continues.”
Christina Campodonico can be reached at [email protected]