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Tech giant that avoided layoffs reportedly makes first job cuts

The Silicon Valley company is trimming rank-and-file employees.

A suburban neighborhood with houses, trees, and streets spreads out toward a distant city skyline and mountain range under a clear sky.
An aerial view of Silicon Valley | Getty Images | Source: Getty Images/iStockphoto

The biggest technology company in the world is now one of the last to issue layoffs.

Bloomberg reports that Apple is now cutting a “very small number” of positions (opens in new tab) from its corporate retail teams. The cuts have not been officially announced. Employees will have until the end of the week to reapply to other positions (opens in new tab) at the company, and those who aren’t reassigned will receive up to four months severance pay, according to Bloomberg. 

Apple has reportedly let go of hundreds of contractors (opens in new tab) in the past year but these staff cuts would be the first internal employees laid off. 

Customers visit the Apple Store in Palo Alto on Sept. 20, 2013. | Justin Sullivan/Getty Images | Source: Getty Images

The tech titan was the most notable entry on the list of 100 companies that had not laid off workers in the past year as of March 1. During the pandemic, Apple was one of the few big tech companies that did not scale quickly, only increasing its headcount by 20% (opens in new tab) between 2019 and 2022. Amazon, by contrast, nearly doubled its workforce and Alphabet—Google’s parent company—saw a 60% gain. 

READ MORE: Tech Scaled Too Quickly—and Now the Bay Area Is Paying the Price

Apple is Silicon Valley’s largest tech employer (opens in new tab), with an estimated 25,000 workers in the Bay Area as of 2020. Nearly half work in the company’s Cupertino headquarters. 

Though Apple’s first internal layoffs are notable, the company has not cut staff in a major way like other tech firms. Amazon’s recent layoffs hit 27,000 last month (opens in new tab), while Meta’s staff cuts now number 21,000 (opens in new tab).