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TikTok executive takes a stand on pronouns, announcing that they identify as nonbinary

C.C. Pappas and COO of TikTok Vanessa Pappas attend the 33rd annual GLAAD Media Awards at the Beverly Hilton on April 2, 2022, in Beverly Hills. | Stefanie Keenan/GLAAD via Getty Images

“What’s in a name?” That’s what TikTok’s chief operating officer, Vanessa Pappas, pondered in an extended tweet thread on Monday discussing the role of gender identity and pronouns in their personal and professional lives.  

Pappas announced on Twitter and LinkedIn that they go by V in their personal life and had recently started using they/them pronouns. In the string of tweets, which has garnered tens of thousands of views, Pappas also shared that they identify as “both a woman and non-binary” and pansexual. 

They also said that they decided to talk publicly about their gender identity and pronouns after extended conversations with their spouse and children “about the importance of recognizing diversity across sexual orientation, race, ethnicity, gender, age, socio-economic status, personal abilities, political backgrounds etc.” 

The COO also hoped that openly discussing their pronouns on social media would bring visibility about gender-affirming language to the workplace and reflect TikTok’s inclusive values.  

Christina Campodonico can be reached at