In “Here’s How,” we’re breaking down how the city works, piece by piece. Up first: San Francisco’s nine designated cultural districts.
San Francisco is a world-class city known for its patchwork of ethnically and culturally distinct neighborhoods. They’re also the backbone of the city’s economy. According to SF Travel, in 2019, an estimated 26.2 million tourists traveled to San Francisco and spent approximately $10.29 billion on the city’s businesses and attractions.
While San Francisco’s tourism industry drastically declined due to the pandemic, there are residents working to make sure that the city’s neighborhood amenities are here to stay. They are well connected to city leadership and dedicated to ensuring that San Francisco’s economy makes a strong comeback. They have installed murals, financially supported parklets for businesses under the Shared Spaces program, and are focused on equity and cultural preservation. These residents are part of San Francisco’s cultural districts.
A cultural district is a geographic area within San Francisco that “embodies a unique heritage” and receives financial support from the city. Each district is defined by its residents’ cultural and historical contributions to the city, like locally-owned businesses, music venues, colorful murals and festivals.
How Are Cultural Districts Created?
Cultural districts are created and legislated by a District Supervisor who represents that area. The District Supervisor appoints a steering committee consisting of business owners, community leaders and property owners to establish the cultural district’s geographic boundary.
After a series of meetings, the steering committee meets with its District Supervisor to seek approval for the district’s geographic boundary. Once the Supervisor approves the boundary, they draft legislation and present it before the full Board of Supervisors. When the full board approves the legislation, a cultural district is born. This process takes about six months to a year.
Why Does The City Need Cultural Districts?
Cultural districts exist to correct the city’s history of inequitable practices that led to gentrification. The districts’ steering committees work directly with the Board of Supervisors and the Mayor’s Office of Housing and Community Development (MOHCD) on neighborhood-specific policies that benefit each district’s residents.
“The cultural districts program is an opportunity to use public policy as a tool to amplify healing,” said Julia Sabory, who manages the program for MOHCD. “This work is done by addressing historical and present-day trauma, while also building for a better day for our children and our children’s children. We all deserve a space to feel safe, a place to feel welcome and a place to call home.”
Part of that healing is acknowledging the history of the land on which the district was built. For example, in December of 2020, after meetings with the American Indian Cultural District, Supervisor Hillary Ronen, as part of the Rules Committee, made a motion to include Dolores Park as part of that district’s boundaries.
What Do They Accomplish?
Each cultural district’s steering committee is responsible for championing community-strengthening policies. The committees advocate for small businesses, resist development of chain businesses, prioritize affordable housing and make sure workers are paid living wages. This work is done to ensure that cultural districts will benefit when San Francisco experiences the next surge of economic growth without neighborhood businesses or local residents being priced out of the city.
How Are They Funded?
MOHCD manages the seed funding for cultural districts, but the actual funds come from Prop E, a ballot measure that shifted a portion of hotel tax revenue to arts and cultural services. The legislation’s baseline funding for cultural districts is $3 million. While the percentage of financing for each cultural district will likely fluctuate yearly, the program funding from Prop E is capped at 10% of hotel tax revenue, which guarantees a minimum amount for the program. “The legislation was smartly written,” added Sabory. “Although COVID has almost nearly wiped out tourism and hotel usage in 2020, it has saved the cultural district program, and this percentage cap will ensure that they are always funded.”
SF’s Cultural Districts
Calle 24 Latino Cultural District – Est. 2014
In 2014, Supervisor David Campos (formerly District 9) introduced a resolution to designate a portion of San Francisco’s Mission District as the “Calle 24 Latino Cultural District” to recognize the impact of the city’s Latino community. This cultural district, which spans 24th Street from Mission to Potrero Avenue, commemorates historical moments like the establishment of Galería De La Raza and the Central American Solidarity movement, which took place in the ’70s and ’80s. In the late ’90s, Latino business owners, artists and community-based organizations continued to build on that momentum by advocating for anti-displacement.
Currently, Calle 24 is continuing efforts to maintain the Latino community’s presence in San Francisco. They are also helping to lead the Latino task force in the battle against COVID-19 with a pop-up testing site in the district.
Japantown Cultural District – Est. 2014
San Francisco’s Japantown is the largest of the three remaining historic Japantowns in the United States. The neighborhood was originally established after the 1906 earthquake and fire that displaced many Japanese Americans from their homes in Chinatown. The Japanese community relocated to the city’s present-day Japantown in the Western Addition.
Today the neighborhood is home to numerous Japanese-themed attractions. For example, the iconic Peace Pagoda, a five-tiered concrete stupa was a gift from San Francisco’s sister city Osaka, Japan. While Japantown’s businesses are in danger of permanent closure due to unsuccessful tenant negotiations with landlords, members of Japantown’s cultural district recently partnered with the Japantown Community Benefit District to launch a small business assistance center. The future center will provide business infrastructure support.
Compton’s Transgender Cultural District – Est. 2017
This cultural district has roots in a riot that happened in August 1966 at Compton’s Cafeteria on Taylor Street. The restaurant was known as a common stop for cops responding to late-night rowdy patrons. Among those patrons were transgender sex workers, drag queens, lesbians and gay men. At the time, tension between police and the LGBTQ community was high due to police brutality reports involving the LGBTQ community. One evening a trans woman, fed up with police harassment, threw a cup of coffee in an officer’s face, which sparked an uprising. This act of resistance cemented the legacy of the trans community in San Francisco and inspired the world’s first trans cultural district right in the city’s storied Tenderloin neighborhood. The district serves as a refuge for the trans community. Leaders of the community advocate against social and structural violence, marginalization, disenfranchisement and abject poverty.
The Transgender Cultural District recently finished a transgender entrepreneurship program and is rolling out a housing subsidy program that will soon be announced.
SOMA Pilipinas Cultural District – Est. 2016
The history of Filipino culture in San Francisco dates back to the 1920s when Filipino immigrants and merchant mariners, also known as the Gran Oriente Filipino Masonic fraternity, pooled their money to buy SoMa’s Grand Oriente Filipino Hotel for $6,000. Fast forward to the 1960s, to attract tourists, San Francisco redeveloped SoMa, and eventually built Yerba Buena Center and The Moscone Center, which displaced 4,000 elders, retirees, Filipinos and other working-class people. SOMA Pilipinas, which spans Market and Brannan Streets from 2nd to 11th Streets and serves as the city’s Filipino cultural district, ensures that future tourism initiatives do not put them at risk for displacement.
Today, SOMA Pilipinas have reclaimed the tourism market by hosting popular events such as UNDISCOVRD, a festival that highlights Filipino street food and art. Another major project in the works involves the activation of Kapwa gardens, an outdoor space which SOMA Pilipinas plans to transform into a media, cultural arts and wellness venue.
African American Arts and Cultural District – Est. 2018
Historically, Bayview has been the center of Black culture in SF. After World War II brought an influx of Black migrants from the South, the Bayview was one of a few neighborhoods where African Americans could settle down due to redlining. With the current population of Black San Franciscans hovering around 5%, down from 13.4% in 1970, the cultural district is working to preserve and highlight black culture in San Francisco.
Today, the African American Arts and Cultural District focuses on financial literacy outreach to increase Black homeownership and grant programs to support neighborhood beautification initiatives like murals and business facade improvements.
Leather & LGBTQ Cultural District – Est. 2018
This SoMA district is also the hub of the gay leather scene and home to the annual Folsom Street Fair, the world’s largest leather and fetish meetup. According to the District’s President, Bob Goldfarb, in the summer of 1980, there were “55 leather and LGBTQ businesses in the SoMa, and today there are only 14.” The Leather cultural district aims to rebuild that community by advocating for more business in the area and securing funding for more events to keep the neighborhood kinky and vibrant.
Currently, the Leather & LGBTQ Cultural District is working on branding itself with placemaking signage. Soon, the neighborhood will have public plaques commemorating historic locations. The steering committee also plans to develop a process for local artists to participate in district beautification.
Castro LGBTQ Cultural District – Est. 2019
This Castro cultural district was created to commemorate the gay liberation movement, the Summer of Love and the legacy of Harvey Milk, who was the first openly gay District Supervisor in San Francisco. These movements, which took place in the ’60s and ’70s, contributed to San Francisco becoming known as a “gay Mecca” and bastion for self-expression. From the vintage trolleys to rainbow-striped flags and sidewalks, the Castro is not only the heart of the LGBTQ community but a central gateway to several San Francisco neighborhoods. Landmarks within the Castro LGBTQ Cultural District’s boundaries include the San Francisco LGBT Center and the Pink Triangle.
The Castro LGBTQ Cultural District is in the process of developing a COVID-19 task force to identify needs, gaps and strategies for recovery. The district will be holding its inaugural town hall meeting on Saturday, March 20, from 2 p.m. to 4 p.m. to introduce its district director, advisory board members and discuss programming plans.
American Indian Cultural District – Est. 2020
The American Indian Cultural District (AICD) is San Francisco’s newest cultural district and the first of its size in the United States. It’s dedicated to recognizing, honoring and celebrating the legacies and contributions of American Indian people and cultures. The AICD is located primarily in San Francisco’s Mission neighborhood and straddles supervisorial districts 8 and 9.
The AICD is currently working on the “Indigenize Project,” which is a cultural art and awareness project that will include a mural, banners and signage within the district and a QR code project that will highlight culturally significant sites.
Pacific Islander Cultural District – Est 2022
On Sept. 27, District 10’s Sunnydale and Visitacion Valley communities were designated as the first Pacific Island Cultural District in the country by San Francisco Board of Supervisors President Shamann Walton. This is the 10th cultural district in San Francisco.
Many factors contributed to the Pacific Islander community’s early and later migrations to San Francisco—which spanned from the end of World War II through the 1980s. Pacific Islander families from American Samoa flocked to San Francisco for education and job possibilities. Some joined the military and worked at the Hunters Point Naval Shipyard, which is now deactivated. From 1951 until 1980, the Mormon Church encouraged and supported the migration of Pacific Islander communities from Tonga and Samoa to San Francisco for missionary work, while others were brought for agricultural labor.
The boundaries of the Pacific Islander Cultural District are primarily in Visitacion Valley, along Bayshore Boulevard, and parts of Geneva Avenue, McLaren Park, and Sunnydale. This specific area in San Francisco has been home to the majority of the city’s Pacific Islander population for more than a century.
Currently, the Pacific Island Cultural District is working on ways to tackle some of the inequities faced within their community, such as poverty, gun violence and chronic truancy. They also are looking at ways to revive their cultural food hub that was once prominent along Geneva Avenue. After it is approved by the full Board of Supervisors, the Cultural District will be recognized as the tenth Cultural District in San Francisco and have access to all the resources provided by MOHCD.
What’s Next For San Francisco’s Cultural Districts?
As San Francisco works toward fully reopening its economy, all of these cultural districts are hosting regular meetings alongside MOHCD to strategize how they will fit into the city’s “new normal,” uplift residents’ voices and remedy past wrongs.
“We’re not just working with a majority of people who have systemic power in government or policy,” Sabory noted. “We’re talking about working with people who’ve been marginalized and oppressed by historical racist policies. So this is a legislated policy to amend those wrongdoings.”
While today’s San Francisco looks different from its past and faces challenges to recoup lost tourism dollars, Sabory has faith that the city’s landscape will improve based on the momentum driving cultural districts.
“I think it’s very powerful that we’re investing in community leadership for self-sustainability and self-empowerment,” said Sabory. “A cultural district is not creating anything new. We are bringing light to the beauty of these communities that’s already there. My hope is that people feel stronger now that their history, languages and faces are being amplified.”
Meaghan Mitchell can be reached at [email protected]