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Food & Drink

SF’s best all-you-can-eat sushi emporium goes belly up

Ko won a cult following last fall for its 90-minute, $25 deal. But it didn’t last.

A table is filled with various Japanese dishes, including sushi, sashimi, rolls, and a bowl of bright yellow corn. Several hands holding chopsticks reach for the food.
Ko became a hit on the strength of its all-you-can-eat-and-drink deal. | Source: Amanda Andrade-Rhoades/The Standard

It turns out a $25, 90-minute all-you-can-eat-sushi deal was too good to last.

Ko, the insanely popular Mission sushi restaurant that won a cult following after opening in February 2024, appears to have shuttered. Its Mission Street gates are drawn down and the fish is no longer flowing.

Though signage on the building and on Google indicate that the closure is temporary and due to renovations, former manager Eric Huang confirmed via text that Ko has closed for good, and the phone is disconnected. The restaurant never had a website or social media presence, apart from food influencers who reported a too-good-to-be-true bonanza

A person wearing gloves and holding a clipboard talks to three people outside a sushi restaurant with a wooden "KO" sign and a neon "OPEN" sign.
Hopeful patrons routinely gathered on the sidewalk more than an hour before the 4:30 p.m. opening time. | Source: Amanda Andrade-Rhoades/The Standard

Throughout its brief heyday, Ko routinely drew long lines to the busy corner of 18th and Mission streets as early as 3 p.m. for plates of nigiri, sashimi, and non-sushi items like yakitori and chicken karaage. The $25 all-you-can-eat price jumped to $33 after 5 p.m., and the owners routinely tinkered with the menu into the winter.

The model seemed to invite overindulgence: Some diners reported being shamed for ordering more than they could finish or being charged $25 for eating the fish out of a sushi roll and leaving the rice.

Various concepts have rotated in and out of 2193 Mission St. in recent years. Prior to Ko, a quirky izakaya called Chome acquired a cult following of its own before relocating elsewhere in the Mission. Before that, it was another izakaya, Undingable, and the long-running pescatarian restaurant Weird Fish.

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