“Brand with purpose,” is the company’s tagline, and in this case, it’s not just a slogan. Social Imprints hires people with histories similar to McCracken’s, and 70% of its staff comes from at-risk backgrounds. According to McCracken, the employees at Social Imprints have an impressive 7- to 8-year average tenure.
“If I hadn’t met you, I’d be in prison or dead,” employee Miguel Flores once told McCracken, who hired him. Flores is a former gang member who worked his way up to warehouse manager and is now a close friend of the boss.
Employing 35 people, the private company generates $20 million in sales annually. Workers make everything from promotional products like branded golf balls and socks to custom tape for wrapping up new-hire kits, which they assemble in house.