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This shop in San Francisco’s Chinatown sells ‘luxury’ goods for the dead

Zhizha in the form of elaborate houses sit on a table at Buddha Exquisite Corp. on Jackson Street in San Francisco’s Chinatown on Tuesday. | Source: Morgan Ellis/The Standard

In Chinese culture, if you dream about your loved one who has died and they tell you that they have no place to live, you may need to buy a “mansion” for $188 and “send” it to them.

This superstitious practice may strike people raised in other spiritual traditions as peculiar, but many Chinese immigrants are loyal followers of this religion. And in San Francisco Chinatown, a store sells all kinds of “luxury” goods meant to comfort the dead in the next life.

These fancy items are actually paper replicas, or “Zhizha 纸扎” in Chinese. The replica can be anything, such as mini-houses, sports cars, designer bags, fancy wines—even the latest iPads and Apple Watches. The cost may vary, but of course, the paper version is much cheaper than the real one.

Paper versions of luxury items, like cars and airplanes, are on display at Buddha Exquisite Corp. on Jackson Street in San Francisco Chinatown. | Source: Morgan Ellis/The Standard
Zhizha can be almost anything, such as "expensive" clothing, but they're always made of paper. | Source: Morgan Ellis/The Standard
Zhizha, or paper versions of food items, sit on display at Buddha Exquisite Corp. on Jackson Street in San Francisco’s Chinatown. | Source: Morgan Ellis/The Standard

The way to send these items to the dead, who now live in the underworld, is by burning them.

Vincent Fung, the manager of Buddha Exquisite Corp. on Jackson Street, is the second-generation owner of this family business, the largest store selling Zhizha in Chinatown.

Vincent Fung stands in front of a table stacked with paper money at Buddha Exquisite Corp. | Source: Morgan Ellis/The Standard

“We burn these things for our ancestors,” Fung said, explaining that the practice is closely related to Taoism, an ancient Chinese philosophy that believes in “spiritual immortality,” where the spirit of the body joins the universe after death. “We have these items that they need, just like [in] the life here.” 

Traditionally, Chinese people used to burn the “underworld money” to the dead. But now their options include a lot more modern items along with different types of currency, like fake Chinese yuan or ersatz U.S. dollars.

Fake currency made of paper sits on a display table at Buddha Exquisite Corp. | Source: Morgan Ellis/The Standard

During Ghost Month, the seventh month of the lunar calendar—usually falling in August—it is believed that restless souls and spirits come from the underworld to visit humans. Pointing at stacks of “currency,” Fung said that money is prepared for the ghosts coming to visit you.

The scary festival is also being reimagined for the modern era. This weekend, Chinatown will host a Ghost King parade to boost tourism and local businesses.

Vincent Fung looks through decorative papers at Buddha Exquisite Corp. | Source: Morgan Ellis/The Standard

Buddha Exquisite Corp. has been in Chinatown for more than two decades. Fung is confident that the tradition will continue because many Chinese cling tightly to their beliefs.

“Some people believe it; they’ll stick with it,” Fung said. “There’s not much preaching going on.”

Buddha Exquisite Corp.

756 Jackson St., SF
415-391-2806
Open 9 a.m.-5 p.m. daily

Han Li can be reached at han@sfstandard.com