Salesforce’s annual Dreamforce conference will be held the week of Sept. 11, drawing between 30,000 to 35,000 attendees to Moscone Center in San Francisco’s SoMa neighborhood.
To accommodate the significant traffic congestion, the city will close Howard Street between Third and Fourth streets for the convention through Sept. 17, according to a traffic and transit advisory issued Thursday. Howard Street traffic will be detoured via southbound Second Street to Harrison Street or via New Montgomery Street to Hawthorne Street to either Folsom or Harrison streets.
“Travelers are encouraged to take public transportation or use alternate routes,” the advisory states. “There will be heavy pedestrian traffic in the area.”
Parking control officers and police officers will be deployed around Moscone Center, and the California Department of Transportation will activate electronic message signs on major freeways entering the city to notify motorists of the closures, according to officials.
Although the San Francisco Municipal Transportation Agency will also close lanes on Folsom, Howard, Third and Fourth streets, no Muni buses will be rerouted.
Bicyclists using Howard Street will be directed to turn north at Second Street to Market Street. However, if they wish to stay on Howard Street, they can dismount at Howard and Third streets and walk their bicycle through the event.
Temporary taxi stands will be set up on the east side of Third Street between Howard and Minna streets and the south side of Howard Street between Fourth and Fifth streets.
The conference, first launched in 2003, could be the last one in San Francisco if homelessness and drug use on city streets affect the event, CEO Marc Benioff said late last month.
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