San Francisco’s ritzy Halloween trick-or-treat hotspot is a ghost of its former self

Walking around Sea Cliff on Halloween night often provided sights such as a family of pumpkins or children dressed as princesses, ninjas, or even ninja princesses.

For years, the bougie San Francisco neighborhood has drawn in families for Halloween, particularly those with younger kids, thanks to its quiet streets, wide sidewalks and jaw-dropping homes promising full-size candy bars and over-the-top decorations.

“We give out about 1,500 in three hours,” said Gary Bengier, who wore a George Washington costume as he handed out XL Hershey chocolate bars in front of his garage, replete with Halloween decor. “We like to do something fun for the kids.”

But despite the hundreds of kids crowding the sidewalks, the sought-after full-size candy bars from wealthy homeowners appeared in short supply—with many children’s bags surprisingly limp as the night drew to a close. 

Along El Camino Del Mar, one of the more popular Sea Cliff streets with trick-or-treaters, homes decorated for Halloween were sparse, and groups of kids often passed several houses between stops for more candy, rather than going house-to-house in a continuous trick-or-treating spree.

Many homes had no decorations at all, and no lights came on inside them during the three hours The Standard spent in the neighborhood until 7:30 p.m.

“It used to be more decorations,” said 27-year Sea Cliff resident Kayda Ono alongside her 17-year-old son, Aiden, who was dressed as Aladdin. “When he was 5 years old, it was all the houses.”

Multiple homeowners and locals said the Sea Cliff neighborhood's Halloween celebrations had begun to slowly die down since the death of Robin Williams in 2014.

“There was definitely a Robin Williams effect,” said Andy McLaughlin, who has lived on Sea Cliff Avenue since 2010.

When McLaughlin moved in with his family, he said they would get around 900 kids every Halloween, with children lining up from their door to the sidewalk. This Halloween was different, even with at least six homes on her street giving out candy.

“This is the quietest night we had in 10 years, even with Covid,” Andy’s wife, Kendra McLaughlin, said.

Others agreed with the sentiment that Williams' death coincided with the decline in spookiness around Sea Cliff.

“Really, I think it was his passing that changed things,” Outer Richmond resident Donovan Truong said as his niece, Zoe, clambered into a stroller while clad in a pink tutu and plastic faux-diamond tiara. Truong said he was born and raised in the Richmond District and would trick-or-treat every year in Sea Cliff. “You'd look around and see all these houses without the lights on.”

Williams would give out glowstick necklaces instead of candy for Halloween, multiple residents said. 

“One year, he gave out toothbrushes too,” Sea Cliff resident Thatcher Davis said. “We thought it was hilarious, but the kids hated it.”

Williams’ former Sea Cliff home is currently up for sale at an asking price of $25 million.

Other Sea Cliff residents seemed to think part of the issue was that many of the longtime neighborhood residents grew older and could no longer physically hand out candy for hours on Halloween.

“It used to be the destination when Robin Williams was around,” said Craig Fong, who has lived on El Camino Del Mar for 22 years. “We’ve seen the residents aging, so they don’t participate anymore.”

Many of Sea Cliff’s homes are vacant or used as vacation homes by the wealthy, neighbors also told The Standard.

“This neighborhood used to be really popular for Halloween,” said Davis, who has lived on El Camino Del Mar for 15 years. “But, unfortunately, a lot of the homes are empty, or you have older people who aren’t comfortable giving out candy.” 

The Standard could not independently corroborate the neighbor’s claims the homes were empty. Locals said they knew which homes were vacant due to their long-standing presence in the neighborhood.

“I know because I live here,” said Michelle Molfino, who has lived in Sea Cliff for 20 years. “If you walk up Sea Cliff Avenue, there’s a bunch of vacant homes.”

The city will start a new vacant homes tax in January 2024 after voters approved it in the Nov. 8, 2022, election. The Empty Homes Tax would apply to homeowners with homes containing three or more housing units. 

Those subject to the tax would owe between $2,500 and $5,000 per vacant unit in the first year with the tax rising up to $20,000 by the third year for every unit that has been empty for longer than six months. Units exempted from the tax include single-family homes, duplexes and units under construction, among other exemptions. Filing and payment will begin for most people in 2025. 

But some locals think Sea Cliff is just in a spooky rut. Kendra thinks Sea Cliff Avenue is on the upswing as a Halloween destination.

“We’ve had some younger families moving in,” McLaughlin said. “I think in the next few years, it’ll really pick up more.”