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Food & Drink

I didn’t need another tasting-menu restaurant. But I did need Showa

A new Japanese restaurant in SoMa delivers exquisite food and a brand of hospitality that's been all but lost.

A tray with four elegant bowls containing various foods, chopsticks, and a glass dish, set on a reflective, gold-patterned table.
Showa, a 6-month-old Japanese restaurant in SoMa, might make you fall back in love with fine dining. | Source: Minh Connors/The Standard
Food & Drink

I didn’t need another tasting-menu restaurant. But I did need Showa

A new Japanese restaurant in SoMa delivers exquisite food and a brand of hospitality that's been all but lost.

In Eat Here Now, we serve up the newest, the hottest, the buzziest, or simply the rediscovered in SF food. If you can pick only one place to eat at this week — go here.

Restrooms say a lot about a restaurant. Especially those with charcoal-infused floss picks, hand lotion, three flavors of mouthwash, black toilet paper, and a $485 Le Labo diffuser.

To my delight and amusement, I found these amenities and more in the genteel washroom at Showa, which quietly debuted in March with a Japanese tasting menu. Opening the restaurant was a decade-long dream for the owners, maître d’ Joe Chang and Japan-born chef Koji Endo. The former says their luxurious WC was designed with intention: “It tells the customer everything about the restaurant.” 

Two men stand in a restaurant, one in a black suit and the other in a white chef's uniform and hat. The bar area is behind them, filled with glassware and equipment.
Joe Chang and Koji Endo dreamed for a decade of having a restaurant together before opening Showa in March. | Source: Minh Connors/The Standard
A slice of seared tuna topped with caviar sits on a lettuce leaf with a creamy base, garnished with two thin carrot sticks, served on a textured glass plate.
The 12-course tasting menu marries traditional Japanese kaiseki-style dining with the flavors of washoku cuisine. | Source: Minh Connors/The Standard

Modeled after restaurants in Japan that are dedicated to the art of breaded, fried food, Showa bills itself as “San Francisco’s premier tonkatsu specialty restaurant.” However, of the 12 courses on the $150 tasting menu, only four are katsu — a direct result of feedback on the opening lineup, which included eight fried bites. 

With just 18 seats and a front-of-house team consisting of Chang and one server, Showa offers a single seating per night. The entire dining room receives each course simultaneously. The meal starts with sakizuke, small bites akin to an amuse-bouche. A lacquered tray holds a tender cube of dashi-simmered pumpkin, a salad of tofu and green beans, a seared Hokkaido scallop, and a Japanese riff on caprese — all of which await guests at their tables when they arrive. Chang says this is part of the kaiseki dining tradition. The appetizers are intended to be simple and light, enjoyed alongside a glass of wine or sake. “It’s not about how much you consume but about the flavor of each bite,” he explains. 

You’ll know you’re approaching the best part of the meal when Chang lays out an array of accouterments, like an individual mise en place that includes tiny ramekins of tsukemono, or Japanese pickles, and a never-ending bowl of light-as-snow shredded cabbage. For dipping, a sweet-and-tangy sauce made with peaches, mango, and figs is meant to be seasoned with toasted sesame seeds and horseradish. Finally, Chang presents a bowl of claypot rice and delicate, umami-rich dashi, brewed in a siphon coffee maker to ensure the liquid stays under 90 degrees in order to achieve the cleanest flavor.

The image shows a meal with a fried item on a stick, a bowl of rice, pickled vegetables, a dipping sauce, salad with tomato and cabbage, and a lemon wedge.
Endo uses a different style of panko breading for each of the four katsu courses. | Source: Minh Connors/The Standard
A gloved hand arranges breaded and partially seared tuna pieces on a black cutting board. The tuna is pink inside and golden brown outside.
The art of preparing great katsu involves frying the exterior to a golden crisp without overcooking the meat inside. | Source: Minh Connors/The Standard

Finally, the katsu courses begin flying out of the kitchen in rapid succession, hot from the fryer and glistening in oil, each bite placed on a mini wire rack to preserve the exquisitely crunchy texture. The art of katsu requires achieving a stark juxtaposition between the crisp interior and juicy inside, and Endo nails the contrast in every bite. 

To start, an unexpectedly light bite of bluefin tuna, blush-pink and rare inside, arrives, topped with briny caviar and wrapped in cool bib lettuce. Next comes a Dungeness crab croquette encased in breadcrumbs made of dehydrated rice that, when fried, stay light and extra crispy. A patty of Iberico pork and Wagyu beef comes next, wrapped tightly in a thin layer of short-grain panko mixed with parsley and cilantro. And the apex of the meal — a skewer of dry-aged Duroc pork — is encased in long-grain panko made from a special low-sugar, high-yeast loaf baked by Craftsmen and Wolves, which allows the bready threads to withstand a longer dip in the deep fryer.

A person wearing blue gloves and a white coat uses a siphon coffee maker filled with illuminated glass globes, which glow in a warm orange hue.
Sous-chef Juana Rodriguez uses a siphon to brew dashi broth using kombu, or seaweed, and katsuobushi, or dried bonito flakes. | Source: Minh Connors/The Standard
The image shows a dessert-like dish in a glass coupe, topped with orange sea urchin, red roe, and small crunchy bits, placed on a wooden surface next to a container.
Most of the dozen courses on Showa's tasting menu do not feature breaded and fried dishes. | Source: Minh Connors/The Standard

By the time I’d reached the last course — a bowl of dashi and somen noodles so delicate they seemed held together by sheer force — I was both impressed and exhausted watching Chang zip around the dining room delivering plates, refilling drinks, and answering questions. Chang says he and Endo wanted to open a restaurant so they could “answer to no one,” allowing them to put the comfort of their customers and the sourcing of the highest-quality ingredients above everything else. 

Together, they made the meal one of my most exciting and soul-satisfying this year. 

Showa Le Gourmet Tonkatsu

The image shows a decorative Japanese "kumade" rake, adorned with gold accents, money, miniature decorations, and small wooden plaques, symbolizing good fortune and prosperity.
A traditional Japanese kumade rake hangs in the dining room, bringing luck and fortune to its owners. | Source: Minh Connors/The Standard