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Who needs IPA? At new Sunset brewpub, lager and Pilsner steal the show

Fifty Vara is an “ambitiously unambitious” Sunset spot from an industry vet who loves the humblest beers.

A smiling bartender pours a golden beer with a frothy head from a tap in a bright, modern bar with plants and hanging lights.
Owner Brian Reccow has worked for several brewpubs around San Francisco, including the recently reopened Magnolia Brewing. | Source: Camille Cohen for The Standard

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Sometimes, all you want is a simple meal with no surprises — say, an unfussy pork chop washed down with a pint of Pilsner.

A dinner like that can be hard to find in San Francisco, where the middle tier of neighborhood restaurants has been hollowed out to make room for fast-casual on one end and tasting menus on the other. But it’s exactly what you’ll find at the Sunset’s new brewhouse Fifty Vara.

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Source: Camille Cohen for The Standard

Located on Noriega Street — a mile inland from the excellent places to eat and drink near Sunset Dunes park — Fifty Vara offers a host of familiar pleasures. Call its menu of calamari, little gem salad, and baked chicken “ambitiously unambitious,” maybe. But that’s not a knock. This is exactly the kind of chill, beer-forward operation this city needs.

Named for a defunct unit of measurement from the Spanish colonial era, Fifty Vara has a tight menu of five beers, a reaction to the dominance of hoppy, hazy India pale ales and the occasionally macho culture around them. Sure, other city brewers have expressed that they’re over IPAs, but Fifty Vara owner Brian Reccow, a longtime Sunset resident, took that sentiment and built a two-story restaurant around it. “What we’re presenting is something that flies in the grain of everything,” he said. 

The image shows a bustling restaurant with people sitting at wooden tables, surrounded by lush greenery hanging from the ceiling, creating a lively atmosphere.
Fifty Vara's beer menu has but five options on it, keeping things approachable. | Source: Camille Cohen for The Standard

Of those five beers, two fall under the pale ale umbrella: a hazy and a “dank, malty, hoppy” California IPA. But the lager and Pilsner are what stand out. Fifty Vara’s take on lager — arguably the definition of an unexciting beer —  is straw-colored, with an easy body, a hint of sweetness, and almost no bitterness. It’s eminently drinkable — and it’s the backbone of the house michelada and the batter for the green beans.

“It can play a lot of roles, because it’s confident,” Reccow said. “But it’s also a great entry point for a low-alcohol, easy-to-drink beer.” Versatility means it’s easy to pair, as with a $24 bowl of orecchiette with pork sugo, peas, toasted breadcrumbs, and shaved pecorino. The price points are notable: The lager is $6; the Pilsner, $7.

A bowl of pasta topped with grated cheese, breadcrumbs, and chopped parsley. The pasta is coated in a rich sauce with chunks of vegetables.
A bowl of orecchiette proved that this kitchen has some chops. | Source: Camille Cohen for The Standard
Source: Camille Cohen for The Standard

Having inherited the beer-making equipment from Sunset Reservoir Brewing Company, which previously occupied the space and closed last August, Reccow didn’t reinvent the wheel at Fifty Vara. Rather, he let the layout and the neighborhood guide him to create an environment free of the beer world’s nerdiness and intimidating terminology.

He has decades of experience under his belt: He has worked at Beach Chalet, the defunct Thirsty Bear, and other brewpubs, and was part of the team that recently brought Haight Street institution Magnolia Brewing back to life. As a 22-year-old during the early 1990s, he lived in Czechia, historically known as Bohemia, the birthplace of Pilsners, where he wandered through villages to find pubs that poured only a handful of brews. 

A bartender wearing a "Fifty Vara" apron is pouring a yellowish drink from a mixing glass into a glass with ice on a bar counter.
Not really a beer drinker? There's a full cocktail menu. | Source: Camille Cohen for The Standard
A person stands in a brewery, drinking a beer beside shiny metal brewing equipment. Above is a large container labeled "Fifty Vara."
Reccow tweaked the equipment he inherited, making it more efficient and better suited to producing lager. | Source: Camille Cohen for The Standard

Reccow wanted to pay tribute to that vigorous drinking culture while acknowledging the economic reality of the U.S. craft-beer industry, which is in a consolidation phase after a long period of overexpansion. Still, Fifty Vara is a large space, and there’s something for everyone. A menu of eight cocktails, all in the $12 to $16 range, maintains the spirit of approachability, with the Manhattanesque (rye, amaro, sweet vermouth, and chocolate bitters) clocking in as the stiffest.

The restaurant is family-friendly, too: Reccow notes that he has reprinted the kids’ menu and ordered and reordered crayons. But beer is at the heart of it all. Stainless steel fermentation tanks are visible from the dining room, and Fifty Vara is rolling out 32-ounce crowlers and a Sunday-afternoon program called “Come for lunch, stay for happy hour.” In other words, it’s Bohemian — and bohemian.

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