This Soda Brand Is Honoring Christianity’s Holiest Day With Peeps-Flavored Cola

The Holiday Industrial Complex may have finally jumped the shark, given the ever-expanding array of Easter products already springing up in stores across the Bay Area in February. 

And now you have a new item to hunt and add to your basket—Peeps-flavored Pepsi. 

The marshmallow-flavored concoction first hatched two years ago with a limited release of just 3,000. Hardcore fans could score miniature cans of the sugary elixir in bright yellow, blue and pink by posting their springtime activities with the hashtag #HangingWithMyPeeps. 

The results nearly broke the internet, with cans selling on the secondary market for hundreds of dollars. 

But this time around, you don’t have to be a social media savant to land a Peeps-flavored soda. The partnership between Just Born (the company behind those love 'em or hate 'em sugared marshmallows and an increasingly expansive line of merch) and Pepsi has the yellow-trimmed bottles and cans available throughout the country. 

You can use Pepsi’s product locator to find your local retailer and land a bottle of your own springtime surprise—or shall we call it Peepsi?